Joe’s chosen alias, Redhead Records, doesn’t have quite the same story—it’s simply a nod to his ginger hair. The second-year Business Management student hadn’t hosted any events before coming to university, but he knew it was something he wanted to pursue. “I had it in my mind that as soon as I got to uni that I was going to start throwing events, wherever it may be. I’m really glad it ended up being Birmingham, because there’s a big gap in the market here. It’s a big city, but it lacks a consistent and concrete underground rave culture.”
Joe’s first event, like Raef’s, took place at the iconic Suki10c, a vibrant independent music venue known for its eclectic events, ranging from rock and rap to all styles of dance music. “I built a rapport with the owner, and they were happy to give me a date. The real challenge wasn’t getting the venue; it was promoting the event and making sure enough people turned up. Luckily, it went well and set the stage for more.”
Both Joe and Raef acknowledge that Birmingham’s rave scene, while smaller and more intimate than in other cities, has its advantages. “The community here is more tight-knit than London, for example,” Raef explains. “There are fewer venues, fewer events, so when something good is on, you know a lot of people will be there. That creates a sense of familiarity and shared experience.”
Despite this, both DJs see room for improvement. “Birmingham is a big city, but still, the options for underground music and events are limited,” Joe adds. “A few venues and groups dominate the scene, which can make it hard for new faces to break through. That’s why we’re trying to offer something new to the table.”
When asked about the challenges they face when organizing events, both agreed that promotion is often the most stressful part. “The main question on your mind is always: how many people will show up?” Raef admits. “There’s so much that depends on that—whether the night will be a success, whether you’ll make money or break even. It’s nerve-wracking, especially when ticket sales pick up last minute, which is usually the case.”
Joe adds that one of the hardest parts is relying on so many external factors. “You depend on venue owners, designers, DJs, and promoters, and a lot of the time things aren’t formalized. If something falls through at the last minute, it can be really stressful.”